Protecting yourself after the latest data breach

News of the latest mass breach of consumer personal data – like the 2019 Capital One Data breach– probably leaves you feeling a mixture of anger and apathy. Whether it’s due to reckless disregard, negligence, or something else, the continuous stream of corporate data breaches makes it hard to trust brands or believe they have our best interests at heart.

Did those companies really do all they could to  keep you and your data safe?

Hopefully, companies will raise the bar and do something more than what’s become the standard post-breach response by corporations: offering a year of credit monitoring. Identity theft protection isn’t going to put back the PII (personally identifiable information like name, email, date of birth, SSN, etc.) they lost. They lost our most important personal data which we trusted them with, which was their responsibility to protect.

Offering identity theft monitoring is a joke. It’s well-known that hackers use our personal data for much more nefarious and damaging things than just taking out a fraudulent line of credit. For example, if a cybercriminal knows who you bank with, your age, name and residence, they can pinpoint you on social media. After learning more about you and your life, they can send you a convincing spear-phishing email with a malicious link or attachment. That link or attachment may contain malware or lead to a malicious site designed to infect your device or steal your passwords for online accounts.

Personal information – what you do, where you live, who you are – gets used in targeted adversarial research to develop a full profile on you. This isn’t science fiction. Personal profiles are huge money-makers on darkweb criminal trading sites. They are sold and used regularly in targeted phishing and social engineering attacks that can then steal your actual money or digital assets you care about.

Identity theft monitoring does nothing to protect your devices, your accounts, or your data. Identity theft monitoring watches for transactions to hit your credit report, but what if your email is hacked and you are impersonated to initiate a bank transfer? What if your cell phone or laptop are compromised, giving the attacker access to all your information and communications? Credit monitoring does not address this.

At Rubica, we believe every person should have access to meaningful privacy and security.

We believe this is a human right – the right to individual privacy and security for your digital self in our digital world.  We’d like to put digital control of your data back in your hands.  We secure your devices, your connection to the internet, your communications, and your information – all through one app. The Rubica app blocks malware, phishing, and protects your Internet activities no matter where you go or what you do online.

Who else are you going to call?