Personal cybersecurity isn’t enterprise cybersecurity

Why is Rubica different than other cybersecurity products?

It’s a question I get asked a good bit, particularly from partners, customers, and investors. In my experience as a CEO, I get to see how most cybersecurity products are built: by the enterprise, for the enterprise. Top-down information technology cultures produce one consistent result: a heavy-handed product requiring highly technical staff for ongoing support and maintenance.

Cybersecurity shouldn’t be something that’s deployed on you. It should be something about which you should have a fair degree of control and transparency. Big-box cybersecurity built for companies is more like a black box: you don’t usually know if your device has malware, how you got it, or what to do next—though your tech team might. At that point finding out infection details is taken out of your hands. Worse, your employer won’t help much with a malware infection spreading from your company device to your personal devices or home network. They’ll take care of your company device and your company phone. The rest is up to you.

Rubica designed a people-first security product.

Not a company-first security product. We wanted something easy enough for anyone who can use a smartphone to use. It’s assumed that you don’t have tech staff for your cybersecurity, nor should you need it for enterprise-grade cybersecurity protection. Each person should be able to see the kinds of threats and trackers we block from your devices—people are by their nature curious. Transparency in threat protection is an assumption, not a nice-to-have.

We built Rubica expressly for individuals and small teams of people. Listen to why we’re different and why we’re a better option for personal cybersecurity.