Rubica versus LifeLock

One of the most common questions we get at Rubica is, “How is LifeLock different than Rubica?” The short answer is LifeLock offers a reactive monitoring service that alerts you when your valuable identity data is compromised. Whereas Rubica offers personal cybersecurity comprised of proactive digital device protection AND digital identity protection that prevents your identity data from falling in the wrong hands.

Lifelock offers reactive identity monitoring service

Lifelock seeks to protect people from identity theft by offering monitoring service on your social security number, name, and other components of your digital identity. LifeLock is a reactive service because having LifeLock does not prevent someone from stealing your identity. Rather, LifeLock is reactive because it will notify you after someone tries to use your social security number or digital identity for malicious purposes.

Think of LifeLock as a home alarm – it’s good to have and can offer some protection but it is mostly reactive in that it notifies you after a break-in.  Furthermore, LifeLock does not natively do anything to protect your digital devices, but rather adds on antivirus capabilities with antivirus companies like Norton. These are two separate products that seek to protect your digital devices and digital identity. But even Norton can’t protect your iPhone or most of the commonly sold smartphones in the U.S. today.

Rubica offers proactive personal cybersecurity and identify protection

In contrast, Rubica is a personal cybersecurity app with a robust security technology stack that is linked to a service where a highly trained team of analysts in our Security Operations Center (SOC) actively monitor your devices for malicious attacks and rogue network traffic. Rubica not only protects your digital devices – such as laptops, phones, and tablets – but also can protect sensitive data that can be used for identity theft.

For example, if you are at a hotel and log into the hotel wifi and sign a time-sensitive online form that is required for a loan, you are leaving yourself vulnerable to having your traffic intercepted by a malicious attacker or a rogue person on the same wifi network. The online form more than likely contains your social security number, which is a goldmine for a malicious attacker. However, if your Rubica app is running while connected to hotel wifi, all of your traffic is secured through an encrypted VPN tunnel so any data that is transmitted in your online exchange is protected against tampering or interception. In this instance, Rubica is a proactive service because it prevents your data—and in this instance your social security number—from being compromised.

Going one step further, Rubica also protects your hotel wifi-connected devices from being redirected to known phishing links, plus protects your devices from numerous malware and ransomware strains. Once again, this is a proactive defense measure, and this is all part of the Rubica app and service.

Another added bonus is that through Rubica’s proactive threat hunting that merges machine learning with human analysis, our team of experts are able to detect instances where you may have entered sensitive information into a rogue website or if you have malicious apps that are exfiltrating sensitive data.

Get advanced personal cybersecurity protection

Holistic personal cybersecurity (like the kind Rubica offers) is much more than a VPN offering identity protection or malware-shielding; it protects your digital identity from both a proactive and reactive standpoint. If LifeLock is like a home burglar alarm, Rubica can be thought of as a mobile neighborhood watch, security camera, and a guard dog for your devices and digital identity.

We’ve got your back.