Learn How To Block Malicious Ad Tracking In 3 Easy Steps

Digital ads can be a vehicle for malware and other malicious activities. At Rubica, we care deeply about protecting your online identity and we want you to be aware of how advertisers are tracking your browsing habits with cookies, why you should block ad tracking, and how to block ad tracking. This can enhance your digital cybersecurity protection and increase your online privacy.

How Can Advertisers Track You?

Advertising tracking typically starts with a cookie. A cookie is a small text file that is created when visiting a website. These cookies are sent to your computer and it is then stored in your Internet browser. The contents of the cookie can include things such as IP address, login information, website preferences, or shopping cart info.

Advertising companies can take information from our cookies and create profiles about us, which are then used to target you with specific ads on your devices. Have you ever done a web search in Google for something like a vacation trip, only to see ads for the vacation destination you were searching for on other websites you visit? This is a simple example of how you’re being tracked.


Now that we’ve established a basic understanding of what advertiser trackers are and how they work, there are three things this article will address:

  1. Why you should block ad tracking?
  2. How you can block ad tracking?
  3. What does Rubica monitor so users are aware of ad tracking?

Why You Should Block Ad Tracking

There are numerous reasons why you should block ad tracking, but here are just a few to name. The first and most obvious reason is that it’s kind of creepy being targeted by advertisers when you’re online. Cybersecurity protection is something that everyone should have when using the Internet and your devices.

Another reason you should block ad tracking is to optimize your browsing speed. A good example of this is when you visit a website that is loaded with ads and it takes a long time for the site to finish loading. If you were able to visit that website without all the ads, your browsing experience will seem a lot faster and sites will load with a quick snappiness.

How You Can Block Ad Tracking

When it comes to blocking ad tracking, there are simple solutions and more advanced solutions. Your technical process and how much effort you’d like to invest in blocking advertising trackers can help determine to what extent you will go to block trackers.


  1. The simplest way to block advertiser trackers in your web browser is with an extension or add-on. A few popular ad blockers are Adblock, Privacy Badger, and Disconnect.
  2. Another simple thing you can do to help thwart advertiser trackers is to routinely clear your cookies. There are settings in your Internet browser that can automatically clear cookies when you close your browser.
  3. Lastly, using DuckDuckGo as your search engine can help limit the amount of tracking that comes from using other search engines.

Bonus technique for blocking ad tracking

If you are ok with using a new web browser, Firefox Focus is available for both iOS and Droid devices. Firefox Focus is a special web browser that is specifically designed with privacy in mind. It includes tracking and content blocking protection.

Why Does Rubica Care About Ad Tracking?

Rubica True CyberSecurity is designed to protect you, your online data, your devices and your Network connections. Our cybersecurity technology and our team of cyber analysts pay special attention to ad trackers because ads can be a vehicle for malware and invisible programs that steal your data.


Leave Rubica running on all of your devices so we can protect your devices from malicious ad tracking. By using a virtual private network (VPN) technology, Rubica secures your connections and filters traffic through our custom-built security stack where malicious ad tracking is detected. Additionally, Rubica can help protect you from malicious location tracking from sketchy websites and rogue apps.

Although we live in a digital world where our online and device activity is being tracked, by following the three simple steps above you can take back control over your digital identity and limit the amount of your digital data that is collected.